How AI is applied across API Evangelist and APIs.io. Read my AI disclosure →
API Evangelist API Evangelist
Discovery
Learnings
Guidance
Toolbox
Alignment
API Evangelist LLC

SCTE-35 Markers Beyond Ad Breaks in Live Streaming

calendar_today August 6, 2026 person Julia Aramouni domain zype

SCTE-35 is most often discussed as the signal that tells a streaming workflow when an ad break should begin. That is an important use case, particularly for server-side ad insertion, but it is only part of what time-based signaling can do. A live stream is continuous.

open_in_new Read original post