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Why India’s Co-Branded Credit Card Boom Is Artificially Constrained

calendar_today January 19, 2026 person Salil Ravindran domain zeta

CBCCs deliver superior economics and stronger engagement, but banks remain stuck with a few marquee partners. Learn how to scale co-brands through a portfolio-led, configurable operating model. The post Why India’s Co-Branded Credit Card Boom Is Artificially Constrained appeared first on Zeta US .

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