Why Switching ESPs Won’t Fix Your Deliverability Problems – And What to Do Instead

Think a new email service provider (ESP) will magically fix your inbox placement problems? If your sender reputation, email list hygiene, and validation practices are weak, switching ESPs may only be a temporary answer. Better email deliverability starts way before you move to a new ESP. Email marketers are very quick to blame their email service provider when campaigns underperform. Open rates…