How a recruiting agency uses Claude and Zapier MCP to find the candidates who aren't looking

Curtis Key has been building automation for about 20 years, first with basic code and scripts, then in Salesforce at a real estate brokerage that grew from 8 to 105 agents. But when hiring became the brokerage’s hardest problem, he founded Blue Castle Agency, a recruitment firm exclusively for real estate and property management. Curtis keeps one idea in front of the team: the best candidates aren’t looking.