How Autotorino automated lead intake and inbound call capture with Zapier and Salesforce

Autotorino manages sales and after-sales across 74 locations and 23 brands, with customer requests arriving through web forms, lead-gen tools, email, and a high volume of phone calls. The challenge was routing: getting every interaction into the right system, in the right shape, fast enough to matter. That meant solving two problems at once.