Beyond Scale: Why Transparency Matters in TV Viewership Data

TV viewing has never offered audiences more choice. But for the industry trying to understand those audiences, that choice creates an increasingly complex measurement challenge. At CIMM Summit XV in New York, JP O’Keeffe, Director, Data Product Management at TiVo Ads, joined Jon Watts, Managing Director at CIMM, for a conversation on Filling the Gaps… Continue reading Beyond Scale: Why Transparency Matters in TV Viewership Data The post Beyond Scale: Why Transparency Matters in TV Viewership Data appeared first on Xperi .