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Where Does the CTV Journey Really Begin? Key Takeaways from Advertising Week Europe

calendar_today April 9, 2026 person TiVo domain xperi

The connected TV (CTV) ecosystem continues to evolve at pace, and with that evolution comes increasing complexity. At a recent panel at Advertising Week Europe, leaders from across advertising, media, and platform ecosystems came together to explore one central question: where does the CTV journey really begin? A few key themes stood out from the… Continue reading Where Does the CTV Journey Really Begin?

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