Part 3: Driving more Xero App Store traffic (and your three-second billboard)

By Cam van Baarle, Lead Growth Marketing Manager — Ecosystem, Xero Join Cam van Baarle, Lead Growth Marketing Manager — Ecosystem at Xero, for a three-part series direct from DevDay Denver 2026 on how we’re pulling every lever — from in-product surfaces to curated Xero App Store experiences — to help your app reach millions of users. In our previous posts, we covered in-product discovery surfaces (part 1) and converting users (part 2) on the Xero App Store . In this final installment of our ecosystem growth series, we look at how Xero’s campaign engine drives traffic — and why your app card ho