Part 2: Enhancing the Xero App Store: Curation, upfront pricing, and continuous optimisation

By Cam van Baarle, Lead Growth Marketing Manager — Ecosystem, Xero Join Cam van Baarle, Lead Growth Marketing Manager — Ecosystem at Xero, for a three-part series direct from DevDay Denver 2026 on how we’re pulling every lever — from in-product surfaces to curated Xero App Store experiences — to help your app reach millions of users. Over the past year, millions of unique visitors walked through the virtual doors of the Xero App Store . But driving high-intent visitors to the store is only step one.