Part 1: In-product discovery and keeping users one click away with the Xero App Launcher

By Cam van Baarle, Growth Marketing Lead — Ecosystem, Xero Join Cam van Baarle, Lead Growth Marketing Manager — Ecosystem at Xero, for a three-part series direct from DevDay Denver 2026 on how we’re pulling every lever — from in-product surfaces to curated Xero App Store experiences — to help your app reach millions of users. At Xero, we focus on building a connected app ecosystem that makes life better for small businesses and their advisors. Xero’s in-product surfaces play a key role in helping Xero users discover apps, let’s take a look at some of the recent developments in this area.