The future of the ecosystem: When anyone can build, trust wins

Cameron van Baarle, Xero’s Lead Growth Marketing Manager, on why trust and brand matter more when production is faster and attention is finite So far in this series, we’ve spent all our time on the building side of the fence, on how much easier it has become to create an app. Regan Ashworth argued that everyone who wants to be a developer can be one now . Jon Bell described the rise of the “builder” , as the lines between design and development blur.