While winning an award is a fantastic moment of celebration for any team, the data from our 2025 Global App Awards show that the impact goes far beyond the (metaphorical) trophy. Being recognised as a winner or finalist provides a significant boost to visibility and customer trust, directly translating into app growth.
Celebrating the 2025 winners
The 2025 Global App Awards showcased the best of the best across our ecosystem, from innovative industry-specific tools to the emerging stars of the year. You can view the full list of last year’s winners here.
The ‘award effect’
We took a look at the performance data for our 2025 winners, and the results show a clear trend in increased adoption following the announcement.
This ‘award effect’ highlights how Xero’s marketing and brand can amplify your app’s reach. The surge in interest suggests that the ‘winner’ title acts as a powerful trust signal for small businesses and advisors looking for verified, high-quality solutions. When customers see an award-winning app, they see a verified, high-quality solution that has been vetted by the best in the industry.
“Honestly, when we found out we’d won Global Practice App of the Year, the whole team just lit up. We’ve been heads-down building something we truly believe in, so to have Xero and the global accounting community recognize that means the world to us. And the visibility has been remarkable — we’re connecting with practices we never would have reached otherwise, which is exactly why we do this.”
Andrey Kustarnikov, Founder and CEO, G-Accon
Why recognition matters for growth
Winning an award gives you more than just a badge of honor; it provides a unique set of growth levers:
- Targeted visibility: Finalists and winners are featured in Xero marketing initiatives, social media, and dedicated Xero App Store collections that are promoted.
- Internal motivation: Recognition from Xero is a powerful validation of your team’s hard work and commitment to the small business community.
How to get involved
The Xero Global App Awards are an opportunity to showcase your innovation, your commitment to the Xero community, and the success of your customers. Winning an award requires more than just a great integration; it’s about the value you provide to the ecosystem.
Ready for the 2026 Awards?
We’ll be launching the 2026 Xero Global App Awards on April 20 — this is your chance to showcase your innovation and the success of your customers.
If you’re looking to stand out, start focusing on your customer success stories and maintaining a high-quality Xero App Store listing.
Follow the Xero Developer blog for more details on when and how to apply.
<hr /><p>More than a trophy: The growth impact of the Xero Global App Awards was originally published in Xero Developer on Medium, where people are continuing the conversation by highlighting and responding to this story.</p>