BFCM Checklist 2026

Every successful Black Friday and Cyber Monday campaign starts well before the first promotion goes live. By BFCM week, there’s little time to discover that a triggered journey isn’t working, your onsite experience hasn’t been properly tested or your channels aren’t working together. The weeks and months beforehand are your opportunity to fine-tune the engine, pressure-test your strategy and make sure your team can respond quickly once traffic starts accelerating.