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The human side of AI: How H&R Block is building an AI-powered brand engine that sticks

calendar_today July 17, 2026 person Writer Team domain writer

Robyn Murphy, Chief of Staff & Director of Marketing Operations at H&R Block, shares how the company built a governed AI content system — and why the hardest part wasn’t the technology. The post The human side of AI: How H&R Block is building an AI-powered brand engine that sticks appeared first on WRITER .

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