Why AI search is driving marketers back to old-school playbooks

It used to be a safe bet that the first thing a buyer learned about your brand came from something you created: A homepage, a campaign microsite, a commercial with an earworm of a jingle. That’s not always the case anymore. The first thing a buyer learns about your brand might be something a third-party […] The post Why AI search is driving marketers back to old-school playbooks appeared first on WP Engine® .