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How Asana Built an AI Engine for GTM with Workato

calendar_today October 1, 2026 person Perri Bronson domain workato

Asana is an agentic work management platform with both product-led and sales-led growth motions. A small group inside Asana set out to find where AI could help its sales team, surveying reps and surfacing more than 100 potential use cases. Four were chosen as a starting point: competitive intelligence, pre-call planning, post-call planning, and account […] The post How Asana Built an AI Engine for GTM with Workato appeared first on Workato .

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