How Resonate gives broadcast radio a seat at the programmatic table

WideOrbit and Pattison Media have joined forces to bring WO Aurora and WO Traffic customers a new programmatic platform for broadcast radio. Already tested, validated, and being used by major radio groups, both local and national, Resonate allows broadcasters to sell over-the-air radio programmatically, via the same demand-side systems and workflows advertisers already use to buy digital, […] The post How Resonate gives broadcast radio a seat at the programmatic table appeared first on WideOrbit .