Conversations 2026: Introducing Meta Business Agent on WhatsApp

Meta introduced the Meta Business Agent Platform at Conversations 2026, enabling businesses of all sizes to deploy AI agents on WhatsApp and other messaging apps to respond to customers 24/7. The agent can answer questions, make recommendations, book appointments, and close sales, while also providing business owners with insights about their customer conversations. The service will eventually be available through paid subscription tiers, with a focus on delivering personalized customer experiences at scale.