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Why Direct Indexing Is Better Than an ETF

calendar_today July 7, 2026 person William Jameson domain wealthfront

We recently asked an LLM (a large language model) a question we know our clients have from time to time: Which is better, investing in an index-based ETF or a direct indexing product that tracks the same index? We think the answer is pretty straightforward, which is why we were surprised to see the LLM […] The post Why Direct Indexing Is Better Than an ETF appeared first on Wealthfront Blog .

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