A case study in early-stage startup execution

Before joining Wave four years ago, I spoke to a former employee about his experience. He said something that has stayed in my memory ever since: “Wave is really good at execution, so by working at Wave, you’ll learn how to execute very well.” Now that I’ve been here a while, I thought it would be good to write down what really good execution actually looks like in practice and the counterintuitive lessons I’ve learned along the way.