People are asking the wrong question. Since Meta announced Business Agent at Conversations 2026, the conversation in most WhatsApp business communities has been: “Does this replace our chatbot?” That framing misses something important. Meta Business Agent and a WhatsApp chatbot are not competing versions of the same thing. They are built on different infrastructures, designed for different business profiles, and they solve different problems.
Discovery
Learnings
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Toolbox
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