Using SGAI to deliver and play ads with flexibility and scale

Disney+ Basic is now available in the U.S., and allows viewers to enjoy the amazing catalog of content on Disney+ with a lower priced, ad-supported subscription option in addition to the ad-free Disney+ Premium plan. As many who have worked on an ad-supported product know, delivering ads is not always simple, at least not with service flexibility and scale. While there are many aspects of delivering and playing ads end-to-end in a service, this article aims to provide a high-level overview of the serving mechanism of video ads to clients for playback using an ad insertion strategy called Serve