Know Which Designs Will Perform Before the Ad Goes Live

Kroger, Vidmob, and MMA Global took a year of Kroger’s live ads, 1,934 of them across Meta and DV360, and looked for what the ads that converted had in common. The result is a set of 22 creative guidelines: 17 for DV360 and five for Meta. Ads that follow them convert at roughly four times the rate of ads that don’t.