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AI price wars: OpenAI cuts GPT-5.6 Luna prices by 80% as model competition shifts toward cost

calendar_today July 30, 2026 person carl.franzen@venturebeat.com (Carl Franzen) domain venturebeat

To quote an ancient Jedi Master “Begun, the AI price wars have!” OpenAI is sharply reducing the prices of two models in its GPT-5.6 frontier series, cutting GPT-5.6 Luna, the smallest and fastest model in the series, by 80% and GPT-5.6 Terra, the mid-tier model, by 20%, while adding a premium Fast mode for its flagship GPT-5.6 Sol model. The cuts place Luna much closer to the lowest-cost commercial models in the market and arrive just a few days after Anthropic released its highly performant Claude Opus 5 at the same price as Opus 4.8, and Google introduced Gemini 3.6 Flash and Gemini 3.5 Flas

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