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Amazon and Chobani adopt Strella's AI interviews for customer research as fast-growing startup raises $14M

calendar_today October 16, 2025 person michael.nunez@venturebeat.com (Michael Nuñez) domain venturebeat

One year after emerging from stealth, Strella has raised $14 million in Series A funding to expand its AI-powered customer research platform, the company announced Thursday. The round, led by Bessemer Venture Partners with participation from Decibel Partners , Bain Future Back Ventures , MVP Ventures and 645 Ventures , comes as enterprises increasingly turn to artificial intelligence to understand customers faster and more deeply than traditional methods allow. The investment marks a sharp acceleration for the startup founded by Lydia Hylton and Priya Krishnan, two former consultants and…

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