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March 2026 Product Release Notes

calendar_today March 30, 2026 person Emily Mangel domain upwave

Brand Measurement, Now Conversational Engage live with Upwave’s AI agent, Bayes, through AI Campaign Insights Sessions. AI Campaign Insights Sessions introduce a purpose-built analytical interface for brand measurement. Bayes follows the logic of your question, adapts to context, and keeps the analysis moving while surfacing answers using live campaign measurement data whenever questions arise.

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