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Food marketing and the commercial power of the FIFA World Cup

calendar_today July 14, 2026 person Andrew Sloan domain university-of-liverpool

Professor Emma Boyland, Chair of Food Marketing and Child Health, Institute of Population Health, explores how food and drink brands use the global reach and emotional power of the FIFA World Cup to promote unhealthy products and considers what stronger regulation could do to protect fans, especially children. The 2026 FIFA World Cup has not […] The post Food marketing and the commercial power of the FIFA World Cup appeared first on News .

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