D7 or D28 IAP ROAS campaigns? The answer is both

Scaling mobile games has changed. User acquisition (UA) is no longer about finding players who convert quickly, and it hasn’t been for some time. To drive incremental scale, today’s UA campaigns need to focus on acquiring the right players who generate long-term lifetime value (LTV) or risk their sustainability.To meet this need, Unity Ads powered by Unity Vector has expanded its optimization capabilities with the D28 IAP ROAS optimizer.For studios and publishers running UA campaigns on Unity Ads, this adds a new optimization window and expands targeting capabilities.