Advertise across EEA with confidence: Unity becomes one of the first in-game ad networks to join IAB Europe's Transparency & Consent Framework

We’re excited to announce that Unity is now an approved participant in IAB Europe’s Transparency & Consent Framework (TCF), the industry-standard solution for compliant, transparent data use across the digital advertising ecosystem.What is TCF?The TCF is a voluntary framework developed by IAB Europe to help technology providers, publishers, and advertisers facilitate compliance with certain provisions of the ePrivacy Directive and the GDPR. It standardizes how consent signals are collected, communicated, and respected across digital advertising, giving users clear choices about their…