Introducing Vector-Powered D28 IAP ROAS Campaigns & Simplified ROAS Campaign Onboarding

Today, we are launching two major upgrades to Unity’s user acquisition capabilities powered by Vector: D28 IAP ROAS campaigns and simplified ROAS campaign onboarding. D28 IAP ROAS CampaignsD28 IAP ROAS campaigns powered by Vector can now help you scale your campaigns to acquire users with higher retention and stronger long-term value. This is particularly valuable for games focused on in-app-purchases (IAP) with longer payback periods, where significant IAP revenue tends to occur well beyond the first week post-install.Unlock Incremental Value & Maximize Overall Returns: By running D28…