Kinetic Publishing: Indie teams get guidance from the Phasmophobia team

Kinetic Games has had to learn a lot the hard way. Their 2020 breakout hit Phasmophobia began as a solo project by the studio’s founder, Daniel Knight; at launch, this ghost-hunting co-op sold tens of millions of copies and defined a whole new horror genre.Now, the team’s putting that hard-won wisdom to good use with Kinetic Publishing, a recently announced venture to support and empower other indie devs with funding alongside access to technical, operational, and marketing support. I sat down with Knight and head of marketing Asim Tanvir to talk about why they created the publishing…