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Tailoring digital play by age: How StoryToys built the LEGO® Bluey app

calendar_today September 30, 2025 person domain unity

StoryToys was founded in 2008 with the mission of bringing educational apps to kids of all ages. Over the past 17 years, they’ve released apps including Hungry Caterpillar Play School, LEGO® DUPLO® World, Disney Coloring World and LEGO® DUPLO® Peppa. Their latest title, LEGO® Bluey, launched on August 14, 2025.

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