User churn is one of the biggest challenges app developers face today—90% of users stop engaging within the first 30 days of downloading an app, and even the most popular apps struggle with retention rates that exceed 80%.* That’s why re-engaging inactive users isn’t just important, it’s essential. It’s about connecting with people who’ve already shown interest in your app and reminding them why they downloaded it in the first place.This is where Aura Remarketing comes in. Aura provides a direct and effective way to bring users back to your app through smart, targeted notifications that are…