Mobile shopping insights: Brand marketers' cheat sheet for back-to-school 2025

As the second largest retail event in the U.S. after the holiday season, back-to-school shopping represents a crucial opportunity for brand advertising. And this year, the path to reaching parents clearly leads to one place: their mobile devices.Between March and April 2025, Unity surveyed 1,234 parents in the U.S. with children under 18 through Qualtrics to uncover how they’re using mobile apps and games during this critical shopping season*. Our research uncovers specific insights into their shopping behaviors, ad engagement patterns, and preferred retail channels that can help marketers…