From niche to norm: The evolution of the gamer identity

In a recent webinar, “Playing to Win with Cross-Media Plans and In-Game Advertising,” hosted by DISQO, Unity joined Zynga to discuss the evolving player and in-game advertising landscape and one thing became clear— with mobile gaming rising across demographics (69%) versus other platforms such as console (41%), the term, “gamer” is broadening beyond an otherwise specific definition. The traditional definition of a “gamer” no longer applies.* The stereotype of someone glued to a console simply doesn’t reflect today’s reality.In 2025, more than half of the U.S. population (57%) will play games…