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Sales and marketing alignment lessons from 500+ SMBs (2026 Report)

calendar_today July 7, 2026 person Josh Gallant domain unbounce

To find out what’s actually happening inside SMB go-to-market teams, Unbounce surveyed 500+ SMB GTM professionals. The headline? 87% of teams expect better sales and marketing alignment to lift performance, yet only 56% describe themselves as highly aligned.

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