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What do Gen Z and Gen Alpha really want to see on screen? — and more UCLA media

calendar_today October 22, 2026 domain ucla

Variety reported on a new study by the Center for Scholars & Storytellers at UCLA examining how young audiences consume stories and what they want from entertainment. UCLA psychology professor Yalda T. Uhls, the center’s founder and CEO, said the findings show that young viewers are more discerning than Hollywood executives might realize, with many favoring unknown actors, more diverse representation and storytelling beyond traditional movies and television.

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