4 steps you can take to avoid ‘perceived scarcity’ and prevent food waste

The grocery store is a busy place, full of signs and signals that we may or may not always notice. Picture yourself in your usual store: do your eyes get drawn to a “limited quantities” sign or a “buy now before it’s gone” promotion? Do you ever toss an extra item into your cart because of it? The reality is, you probably didn’t need that extra item, and a week later, half of it has ended up in…