Conversational AI vs generative AI: What's the difference?

Conversational AI and generative AI are distinct but complementary technologies: generative AI creates new content from prompts, while conversational AI manages human dialogue with context tracking and resolution goals. Modern conversational AI systems rely on generative AI (like LLMs) as their reasoning engine, with Twilio providing the additional infrastructure—memory, orchestration, and channel delivery—needed for production-ready customer interactions.