Where Should Homeware Retailers Allocate Their 2026 Budget?

Homeware retailers should focus their 2026 budget on targeting homemovers, a motivated audience eager to spend on creating their new homes. Despite economic uncertainties, the property market remains strong, with increased transactions observed in 2025. There are currently around 1.5 million owner-occupied households in the process of moving, representing a lucrative opportunity for retailers as movers typically spend more than non-movers.