TVbeat and Metrological form a strategic partnership

Partnership aggregates viewership data for TV and multi-screen apps on any device TVbeat , the next generation TV analytics SaaS company using cutting edge technology to deliver real-time TV audience measurement solutions today announced a strategic partnership with Metrological , a leading TV application solution company. The agreement means that both companies can identify avenues of mutual benefit and complement each other’s proposition to support TV platforms around the world in accelerating their path to monetising data by better understanding cross platform user behaviour. The partnershi