TVbeat launches census based TV analytics to local and international broadcasters and agencies for Croatian market

All broadcasters can now optimise their scheduling and avoid zero-ratings TVbeat, the next generation TV analytics company delivering real-time TV audience measurement solutions has launched their Croatian dataset to broadcasters and agencies in Croatia. The launch means that local and international broadcasters will now be able to track even the smallest of audience flows on their channels, empowering programmers, researchers and sales teams to make fact based decisions about content and program scheduling. The complementary analytics service is capturing census data from their clients, the t