TVbeat at Sempl - November 2014

Last month, our own Magdalena Malinova took to the stage at Sempl in Slovenia to discuss what changes in TV viewing behaviour means for the TV industry. She presented some of TVbeat’s initial findings from Adriatic data such as; As the currency in these regions does not fully measure (if at all) on demand viewing and multi-device, this data is insightful to the amount of viewing that is being completely disregarded and therefore not monetized properly. At TVbeat we aim to help businesses, such as pay-TV platforms, by equipping them with data such as the above.