Shifting viewing habits call for shifting TV analytics. Our CEO...

Shifting viewing habits call for shifting TV analytics. Our CEO Laurence Miall d’Aout presenting TVbeat for a panel titled “Following the Viewer: Audience Tracking and Measurement in the Connected Era”. Here she discusses where the new opportunities for audience measurement are deriving from, the benefits of TVbeat for pay-TV platforms, and our early insights that we believe will change the industry irreversibly.