Under-represented channels and the problem with zero ratings

It was interesting to read in “The Drum” this week that niche TV channels are speaking out about current audience measurement, and the problems that they are dealing with. Tim Kirkman, chief operating officer of London Live, a local TV station dedicated to bringing the best news and entertainment to the capital, explained the struggle that the channel has been facing with their dependency on BARB ratings. He expressed; “BARB is a mechanism which is designed and works for the five public service broadcasters,” he said.