How to Win at B2B Software SEO

SEO is one of the best channels for B2B SaaS marketers to reach new customers. SEO can be the most powerful tool in your demand generation arsenal. When done right, SEO can drive high-quality leads at a low cost. That’s why SEO is so competitive today for software companies. On almost any keyword, you’ll be competing with not only other software companies, but lead gen engines, review sites, and major media companies. So how can you win in SEO now? And if you’re already winning, how can you keep winning as Google evolves? We’ve assembled two of the finest minds in SaaS SEO—TrustRadius Sr. Director SEO Mark Barrera and Growth Plays Consultant JH Scherck— to share 5 winning strategies that actually drive results. You’ll learn to: Find keywords and create content for the top, middle, and bottom of your funnel Align your search strategy with the buyer’s journey Use keyword strategy to drive leads your sales team will love Extend your SEO strategy to review sites and publications Utilize schema.org to shape your search engine impressions And more. Join the conversation and participate in a live Q&A with two of the most sought-after experts in SaaS SEO.” All registrants will […]