5 Ways IBM Uses Reviews to Power their Marketing Machine

Join leaders from IBM Cloud for a fireside chat. We’ll get tips and insights from IBM about how they’ve become a leader in the B2B industry with user reviews and how their review program helps attract customers, identify advocates, and get enterprise brands on the record. In this session, you’ll learn how IBM Cloud: Increased their share of voice in competitive markets Turned their web pages into engagement hotspots with dynamic syndication of review content Used intent data to increase the value of IBM Cloud sales opportunities Armed their sales team with the reviews they need to close deals Gets enterprise customers on the record seamlessly through in-app invitations