Using Intent Data to Go From Conversation to Conversion – Instantly

In 2020, B2B buyers do most of their research online, independently relying on Google and trusted review sites to get close to a purchase decision before they even visit your website. Wouldn’t it be great if you could know which site visitors had already done their homework, and reach them with a relevant message? We’ve gathered experts from Drift, Optimizely, and TrustRadius to show you how to serve your buyers what they are looking for when they need it. Optimizely operationalizes review site intent data using Drift to quickly book meetings with high-intent buyers. Optimizely’s early tests have yielded an X% faster time to close, and they are expanding their approach. Join us to learn how to: Choose the best type of intent data for your organization Engage buyers in conversation at the right moment Easily test messaging to improve conversion How to get the data you need to close deals