Black Friday and the run-up to Christmas are the year’s highest-traffic trading periods for SMEs. Barclays research puts average Black Friday spend at £430 per shopper, £91 more than last year, with 69% of UK shoppers planning to shop online across all age groups. Yet a substantial share of that potential revenue never makes it […] The post Cutting cart abandonment ahead of the pre-Christmas rush appeared first on Trust Payments .
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