How Hotels Win Group Sales with High-Value Amenities and Seamless Booking

For years, hotel “amenities” were treated as line items on a budget—costs to be managed rather than assets to be leveraged. But as we navigate the 2026 hospitality landscape, the script has flipped and hotels are getting more sales with high-value amenities and frictionless group bookings. In an era of high-density competition and sophisticated planners, …